Research has shown innovation has a direct link with a country’s GDP and economic performance. What about culture? How do cultural differences impact the way innovation is encouraged and managed? Which cultural dimensions play a more significant role in the relationship between innovation and growth? In particular, what about China? How has China managed its innovation and what are the characteristics of the Chinese innovation management? This talk brings research and insights on how culture matters to innovation and the development of society’s innovation capabilities. The talk will be of interest to anyone who’s curious about the relationship between culture and innovation in general, and Chinese innovation strategies in particular.
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SPEAKER – CATHERINE XIANG
Catherine Xiang (MEd, PhD) is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. She is Coordinator of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, lecturing, TV and public speaking. She is also an expert in e‑learning and innovation in language learning. Her recent publications include ‘Mastering Chinese – a Complete Textbook for Beginners’, ‘Audio‑visual Media in Language Education’ and the forthcoming ‘China Ready – Chinese for Tourism and Hospitality’. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Charted Institute of Linguists. She has recently launched her own YouTube channel “字espresso” teaching the relationship between Chinese characters and words.
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