The increasing gulf in cultural expression, consumption and creation between imposed generational divides is seemingly at an all time high. From middle parts and skinny jeans to TikTok vs Vine, infinitesimal changes in cultural perception are creating new lines of division between age groups and generating seismic shifts in the ways we define our identity in accordance to cultural preference. The internet generation has grown into a monolith determining what we can and cannot consume, what’s funny and why and even how you’ll wear your hair if you don’t want to get left behind. Despite relatively minor differences the question of Gen Z versus Millennial carries with it significant implications economically, politically and culturally. In this talk we investigate through a materialist lens the shifting approaches to culture, humour and politics as a generation raised on the internet and subjected to constant streams of information comes of age.

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