Exploring Communication Crossroads: Unveiling Cultural Identity and Linguistic Theories

Join us for a compelling journey through the fascinating spheres of cultural identity, rapport management, and linguistic accommodation theories. This talk aims to uncover the profound impact these elements have on the quality of our communication and the relationships we foster, both personally and professionally.

Through our exploration of cultural identity, we will delve into the intricacies of our diverse world, and how our unique backgrounds and experiences shape the way we communicate. In the realms of rapport management and linguistic accommodation, we will discuss the essential role they play in promoting understanding, building trust, and cultivating positive interactions in our increasingly interconnected world.

In the face of growing global interdependence, fostering effective communication transcends all borders and industries. This talk serves as an invaluable resource for anyone who aspires to improve their interpersonal communication skills or bolster business relations, by providing practical strategies and insights rooted in respected theories.

Please, note:

  • the total duration of the event is 1h: 50mins lecture and 10mins Q&A
  • the talk doesn’t require any prior training and anyone can join
  • This event will be recorded: the video will be available in 3-5 days after the talk
  • Guests can access all videos at a small fee; videos for members are free of charge
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Catherine Xiang
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SPEAKER – CATHERINE XIANG

Catherine Xiang (MEd, PhD) is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. She is Coordinator of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, lecturing, TV and public speaking. She is also an expert in learning and innovation in language learning. Her recent publications include ‘Mastering Chinese a Complete Textbook for Beginners’, ‘Audio-visual Media in Language Education and the forthcoming ‘China Ready. Chinese for Tourism and Hospitality’. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Charted Institute of Linguists. She has recently launched her own YouTube channel ­— ‘字espresso’ teaching the relationship between Chinese characters and words: https://www.youtube.com/@espresso

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