Kawaii Aesthetics – the Culture of Cuteness and Laughter in Japan

Join us for an illuminating exploration of the role of humour and laughter in Japanese culture through the lens of “kawaii.” During this talk, we delve into the multifaceted concept of “kawaii” and its influence on Japanese society. From adorable characters to quirky expressions, “kawaii” embodies a unique blend of innocence, charm, and playfulness that transcends mere aesthetics to shape social norms, interpersonal relationships, and even economic trends. Through various examples, we uncover the intricate ways in which humour and laughter, as epitomised by “kawaii,” serve as powerful tools for communication, social cohesion, and self-expression in Japan. Don’t miss this exciting exploration of how laughter and lightheartedness permeate the cultural fabric of Japan, enriching lives and fostering connections in delightful and unexpected ways.

Please, note:

  • the total duration of the event is 1 hour ( ~ 50mins lecture and 10mins Q&A)
  • the talk doesn’t require any prior training and anyone can join
  • This event will be recorded: the video will be available in 3-5 days after the talk
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Azumi Uchitani - Japanese Calligraphy speaker in Level
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Azumi Uchitani is an Intercultural business consultant, keynote speaker, writer, artist and founder of Japanese SALON art & culture, based in the Netherlands. She is a two-times TEDx speaker, appearing Dutch TV and media and delivering talks to an international audience in Europe and in the US. Azumi is on a mission to build an essential bridge between Japan and Europe, helping global leaders discover Japanese ancient wisdom beyond culture, teaching how to apply its wisdom in everyday life, act with inner peace and create conscious leadership and fulfilling life. Azumi decodes the complexity of Japanese culture, tradition, philosophy, spirituality and unspoken rules into a simple essence of wisdom. She was born into a traditional spiritual Japanese family and raised with the teachings of Shingon Buddhism and Shinto. The spiritual and cultural practices, such as tea ceremony, flower arrangement, calligraphy have always been a part of her life, besides that, her grandmother was a kimono maker. Her insights, a series of talks are available on her YouTube channel ‘5 minutes on Japanese Wisdom’ on YouTube.


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