Mottainai – Japanese Art of Repurposing

The Japanese culture places a great emphasis on preserving and recycling resources.The concept of ‘mottainai (もったいない)’ can be translated to mean “too good to waste” or “what a waste.” It is a term that reflects the importance of valuing and preserving resources and avoiding waste. In Japan, the term is often associated with traditional values of frugality and respect for the environment. Mottainai encourages individuals to think about the impact of their actions on the world around them and to strive for sustainability in all aspects of life. The concept emphasises the importance of avoiding excess and living in harmony with nature. This talk will explore ways how Japanese people make a conscious effort to preserve what we already have and recycle as much as possible.

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Azumi Uchitani is an Intercultural business consultant, keynote speaker, writer, artist and founder of Japanese SALON art & culture, based in the Netherlands. She is a two-times TEDx speaker, appearing Dutch TV and media and delivering talks to an international audience in Europe and in the US. Azumi is on a mission to build an essential bridge between Japan and Europe, helping global leaders discover Japanese ancient wisdom beyond culture, teaching how to apply its wisdom in everyday life, act with inner peace and create conscious leadership and fulfilling life. Azumi decodes the complexity of Japanese culture, tradition, philosophy, spirituality and unspoken rules into a simple essence of wisdom. She was born into a traditional spiritual Japanese family and raised with the teachings of Shingon Buddhism and Shinto. The spiritual and cultural practices, such as tea ceremony, flower arrangement, calligraphy have always been a part of her life, besides that, her grandmother was a kimono maker. Her insights, a series of talks are available on her YouTube channel ‘5 minutes on Japanese Wisdom’ on YouTube.

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