The Art of Making – the Secret Behind the Japanese Quality

When it comes to Japanese products, they are known all over the world for their quality, precision, and reliability. Japanese quality of products and services gained an outstanding reputation for local producers. From medieval Katana making to modern car manufacturing, there is something very special about how the Japanese excel in quality and subconsciously seek quality in anything. These days, we frequently shop online with easy access to many products from around the world. Have you ever bought something from a Japanese seller? Even though there is no direct physical contact with the seller, you would often feel the act of dedication and respect from the seller to the buyer: from the very first email exchange to the experience from unpacking the purchase.  What is the secret to achieving such quality? What stands behind this fascinating approach to quality of products and service and customer care? Join us for a conversation about mastery of Japanese producers and the long-standing philosophy of dedication deeply embedded in the DNA of every Japanese creator.


Azumi Uchitani, Japanese culture expert, lecturer


Azumi Uchitani is an Intercultural business consultant, keynote speaker, writer, artist and founder of Japanese SALON art & culture, based in the Netherlands. She is a two-times TEDx speaker, appearing Dutch TV and media and delivering talks to an international audience in Europe and in the US.

Azumi is on a mission to build an essential bridge between Japan and Europe, helping global leaders discover Japanese ancient wisdom beyond culture, teaching how to apply its wisdom in everyday life, act with inner peace and create
conscious leadership and fulfilling life. Azumi decodes the complexity of Japanese culture, tradition, philosophy, spirituality and unspoken rules into a simple essence of wisdom. She was born into a traditional spiritual Japanese family and raised with the teachings of Shingon Buddhism and Shinto. The spiritual and cultural practices, such as tea ceremony, flower arrangement, calligraphy have always been a part of her life, besides that, her grandmother was a kimono maker.

Her insights, a series of talks are available on her YouTube channel “5 minutes on Japanese Wisdom” on YouTube. | CALLIGRAPHY MEDITATION


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The talk will be on Zoom, so if you join us on a mobile device (mobile phone or tablet) you will need to download the app (free) from the App Store / Google Play Store beforehand.


If the date/ time doesn’t work for you, just drop us an email and we will make sure you receive a link to our video recording which can be rented and streamed on on Vimeo or Patreon.

We look forward to welcoming you online soon! Don’t miss this unique opportunity to explore the subject from the comfort of your own home!


Please, note that we issue refunds on tickets cancelled at least 24h prior the event.


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