Not all concepts and words are universal. Cultural key words shed lights on the way people communicate and think, more importantly, their core values and how they
see the world. In this lecture, you will be introduced to a few Chinese key words such as ’含蓄‘， ’自己人‘，’面子‘. The lecture will help you understand the meaning and implication of such cultural key words either in your personal life or doing business with China.
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SPEAKER – CATHERINE XIANG
Catherine Xiang (MEd, PhD) is an established author and applied linguist with rich experience in the higher education as well as high profile consultancy industry to businesses that wish to engage with China. She is Coordinator of East Asian Languages at LSE, Programme Director for BSc International Relations and Chinese; as well as UK Director for LSE Confucius Institute for Business London. Originally from Shanghai, she is skilled in intercultural communication, translation, foreign languages, lecturing, TV and public speaking. She is also an expert in e‑learning and innovation in language learning. Her recent publications include ‘Mastering Chinese – a Complete Textbook for Beginners’, ‘Audio‑visual Media in Language Education’ and the forthcoming ‘China Ready – Chinese for Tourism and Hospitality’. In addition to her roles at LSE, she is an executive member of the British Chinese Language Teaching Society, a school governor and chief examiner of Charted Institute of Linguists. She has recently launched her own YouTube channel “字espresso” teaching the relationship between Chinese characters and words.