Our contemporary world is a world of the pithy sales pitch. We see and read quickly, many times uncritically. What happens if we slow down to see what we are being sold? This talk explores how and why contemporary artists use language, sign and the signage of consumer culture. It will look at a range of examples, including Jenny Holzer and Ed Ruscha to understand what happens when word becomes image.
Please, note:
- the total duration of the event is 1 hour ( ~ 50mins lecture and 10mins Q&A)
- the talk doesn’t require any prior training and anyone can join
- This event will be recorded: the video will be available in 3-5 days after the talk
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SPEAKER – SARAH JAFFRAY
Sarah Jaffray holds a BA and MA in Art History with an emphasis in 19th/20th century France and a minor in the Italian Renaissance. She holds a second MA in Cultural Theory from Goldsmiths, University of London. Sarah was a lecturer for several colleges and universities in the Los Angeles area before relocating to London in 2012. She has worked in curatorial roles at the British Museum and Wellcome Collection. Sarah is currently a lecturer at the University of Arts London and Coordinator for City Lit’s Art History programme. Her art historical practice focuses on experimental narratives, artistic process, art pedagogy, politics and philosophy. Sarah’s current research is focused on translation and empathy.
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